What do you think of when you think of St. Louis ? If you don’t say the Cardinals, you probably say the Arch. Us St. Louis folk take a lot of pride in the Arch. I myself walk by it everyday. I can see it from my window at work. I love the Arch and the social context it gives to St. Louis . I have been down there for multiple music concerts, air shows, fireworks, and other special events. Coming in from out of town? You can bet that I am taking you there, it’s a must see.
The arch is coming up on its 50th birthday and to “invigorate the Arch grounds” the City of St. Louis and the National Park Service called for architects, landscape architects, urban planners, and other design fields to create a new frame for this icon.
Last night I had the opportunity to go see the event called “Meet the Designers” hosted by Joe Buck. Listening to Mr. Buck, I had never felt so proud to be a St. Louisan! The competition drew in famous design teams from around the world.
The team that won the 9-11 New York Memorial was there, the team that did theHolocaust Museum in DC was there, plus 3 more talented professionals. Yet, instead of hosting this event in a way that centered on the rightfully earned egos of these companies, Buck kept it about St. Louis and the people who live here. He talked about how great this city is and how much it means to the people. He spoke to the special character of the city and how kind people who live here are. He has been everywhere around this country with the NFL and whatnot, yet his testament of how great a city is was amazing. He stole the show for me.
The team that won the 9-11 New York Memorial was there, the team that did the
To get a great run down of the actual evening and not just my thoughts, check out this blog, St. Louis Energized.
So why am I talking about this on my color blog? For one, it’s my blog and since I am so enticed by this project I hope you might find it interesting too (if not, oh well). Two, color is a vehicle for emotion and philosophy, not just about paint color. It has similarities to iconic structures and how people feel or relate to them.
The St. Louis Arch stands as a welcoming Gateway to the west. It does not come out and literally say “welcome,” but it symbolizes that feeling. Colors also have a way of symbolizing different meanings and feelings. Just as these 5 world renowned design teams have to deal with symbols and context of it all, you have to deal with the underlying symbolism and context of your color choices.
Is there a color you want to know more about? I will follow up this blog post with a series of color meanings that can help you uncover these symbols. I have been doing research to get you reliable information that I hope you will find helpful. Stay tuned for that and updates on the Framing an Icon Design Competition.

















































